Tuesday, December 23, 2014

Kim Kardashian & Kanye Front the New Balmain ad Campaign: Awkward or Cute?


kimye1(Kaiser) Ha! Kim Kardashian is really forcing that kiss, huh? These images are from the brand new ad campaign for Balmain’s Spring/Summer 2015 line. I guess Balmain was tired of going with… randoms, Kate Moss, Rihanna, Jordan Dunn, Cara Delevingne and more. This is the Kimye Era! And except for the awkwardness of this ^^ forced drowsy hooker kiss, I’m actually not hating the campaign. The worst one is probably the one with Kim laying on her back on the half-dissembled Lamborghini. But the rest are fine. Also: Balmain usually has pretty racially diverse ad campaigns, unlike many of the major labels. Balmain consistently hires black models and celebrities to front their campaigns.
So, I guess we know why Kim and Kanye were sucking up to Balmain’s chief designer Olivier Rousteing. Olivier and Kim hang out whenever she’s in Paris, and Kanye is tight with all of the younger male designers working in Paris. Kim has worn a lot of Balmain over the past year too. Surprisingly, the Balmain clothes are usually relatively inoffensive on her. Much better than when Riccardo Tisci designs some “special” passive-aggressive Givenchy for her.
Honestly though… am I crazy or are these ads really not that bad?
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Ads courtesy of Balmain.

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